Riccardo Ianniello, rising talent from Rome and reigning Italian GT Champion, officially joins the BOMBERG family, an independent Swiss watch brand known for its provocative vision, unconventional spirit, and deep connection to the world of motorsport.

Founded in Neuchâtel, at the heart of Swiss watchmaking tradition, BOMBERG has built its identity by defying convention. Rather than following trends, the brand expresses individuality, attitude, and determination through uniquely crafted timepieces. These are more than watches; they are statements of character for those who live life on their own terms.

Riccardo’s entry into the BOMBERG universe is a natural alignment. The brand’s visual identity is energetic, modern, and deeply inspired by speed, adrenaline, and mechanical precision. For years, BOMBERG has cultivated strong ties with the racing world, collaborating with international drivers and teams that embody the same mindset.

That connection is reflected in the Apex collection, a line created for those who approach every challenge with focus and intensity. With sculptural design, powerful details, and cues drawn from motorsport engineering, Apex stands as BOMBERG’s most performance-driven expression. It is also the perfect link for this new partnership with Riccardo.

    “There are brands that dress you, and others that represent you. For me, BOMBERG is pure energy, strong vision, and total consistency between what it says and what it does. I’m truly excited to be part of this world,” - said Riccardo.

This collaboration between Riccardo Ianniello and BOMBERG marks a natural meeting point between style and performance, where lifestyle and motorsport come together to capture the energy of racing and the authenticity of those who live it.

Learn more about the BOMBERG world: https://bombergwatches.com/