A leading company in the paper and cardboard industry takes to the track alongside the youngest Italian GT champion.
Passion, excellence, and the sharing of authentic values: these are the elements that led Eurobox Display to embark on a new journey in the world of motorsport, offering its support to Riccardo Ianniello.

The Ikigai of a Winning Partnership
“What excites us the most is seeing such passion for his profession in someone so young, a passion that in many ways reflects our own at Eurobox,” the company explains. “Just one look at Riccardo is enough to understand that this is more than just work. The Japanese call it ikigai, which translates to what in Italian we might call a ‘reason for life’ or ‘reason for being.’”

The decision to support Riccardo stems from a well-established corporate philosophy: “Unity is strength—from our employees who work in the company every day, to our suppliers, and of course to our clients. The greatest reward is seeing Riccardo on the podium, a confirmation of the values we have supported at Eurobox for years.”

First Steps in GT Racing: An Exciting Experience
For Eurobox Display, the Mugello race marked its very first experience in GT racing. “We always imagined this world was fascinating, but living it from the inside is a completely different experience,” the company recounts. “Seeing the paddock and all the professionals working meticulously with victory as their shared goal was truly moving. You realize the driver is the final piece of a mechanism that must work perfectly to achieve results.”

Eurobox Display: 30 Years of Excellence in Packaging
Founded in 1993 by President Vito Valentino, Eurobox Display has grown from a small local business into a leader in the packaging industry. The company ranges from corrugated cardboard box manufacturing to customized promotional items, with the added value of being the direct producer of everything it sells.

“We are able to build a company’s image through unique, high-quality, and fully green products,” Eurobox highlights, emphasizing its strong commitment to environmental sustainability throughout production.

The Human Factor as a Competitive Edge
What sets Eurobox Display apart from the competition is its people: “Professionals who work side by side with their clients as partners, not merely as suppliers. Our clients’ problems are our problems, and this has allowed us to stand by many of them for over 30 years.”

The company serves a wide range of markets—from food to aerospace, from industrial sectors to small artisan producers—thanks to the versatility of packaging, which “has virtually no limits of application.”

Continuous Innovation: The ‘Box Management’ Service
Over time, Eurobox has steadily expanded its offerings to become a full-service partner. Its latest innovation is the “box management” service: “We manage our clients’ packaging reorders on a monthly, quarterly, semi-annual, or annual basis, effectively becoming their ‘external yet internal’ warehouse for all packaging materials, ensuring stock is always available and ready to ship within 48–72 hours.”

Motorsport as a Communication Strategy
Supporting Riccardo Ianniello is part of a targeted communication strategy: “It seems to us an effective way to reach the eyes of potential clients who may need our services but are unaware of their existence—such as the ‘box management’ solution.”

From a business perspective, sponsoring an emerging driver represents “a great opportunity to support someone who fully shares our values. When positive energies combine, they always lead to something even greater.”

A philosophy that unites sport and business, where the passion for excellence becomes the driving force to achieve ever more ambitious goals.